Advanced Digital Marketing Course

Course Goals 

The Advanced Digital Marketing course goals are to provide learners with the essential skills and knowledge needed to thrive in the ever-evolving world of digital marketing. By delving into a variety of advanced techniques across multiple channels—such as SEM, social media, content marketing, video marketing, ORM, and email marketing—students will gain the expertise required to craft effective campaigns, optimize performance, and manage client relationships in today’s digital environment.

Course Objectives 

1. Understand the distinctions between traditional and digital marketing, and appreciate the significance of different digital channels.
2. Learn how to set up, manage, and optimize PPC campaigns on Google Ads, with a focus on key metrics like Quality Score and ROI.
3. Create comprehensive social media campaigns that leverage advanced targeting and analytics tools.
4. Develop a content marketing strategy that encompasses various content types and their distribution methods.
5. Apply advanced video marketing techniques on platforms like YouTube, concentrating on SEO, ad formats, and engagement metrics.
6. Explore strategies for maintaining a positive online brand image and effectively addressing negative feedback.
7. Master advanced segmentation, automation, and analytics to improve email marketing campaigns.

Career Scope of Advanced Digital Marketing

1. Digital Marketing Manager

In this position, you would be responsible for planning and overseeing all digital marketing initiatives for a company.

2. PPC Specialist

As a PPC specialist, your job would involve managing pay-per-click advertising on platforms like Google Ads, optimizing campaigns to enhance performance.

3. Social Media Manager

In the role of a social media manager, you would create and execute campaigns across various social media platforms to engage users and strengthen brand presence.

4. Content Marketing Manager

As a content marketing manager, you would be tasked with developing and distributing diverse content types, such as blogs and videos, aimed at attracting and retaining customers.

5. Video Marketing Specialist

Focusing on video marketing, especially on platforms like YouTube, you would produce engaging video content that boosts brand awareness.

6. Online Reputation Manager

In this role, you would work to maintain a positive brand image and effectively address any negative feedback.

7. Email Marketing Specialist

As an email marketing specialist, you would design and optimize email campaigns to enhance engagement and conversion rates among your audience.

8. Digital Analyst

In the position of a digital analyst, you would analyze data from marketing campaigns to provide insights that help refine future strategies.

9. E-commerce Marketer

As an e-commerce marketer, your focus would be on driving online sales through targeted digital marketing efforts tailored to e-commerce.

10. Freelancer

You might also consider working as a freelancer or consultant, providing digital marketing services to various businesses on a project basis.