Basic Digital Marketing Course

Course Goals 

The Digital Marketing Course goals are to give learners a thorough understanding of the principles, strategies, and tools used in digital marketing. By examining various channels such as social media, content marketing, and Google Ads, students will acquire the skills needed to effectively engage audiences, boost conversions, and analyze performance metrics. The course focuses on practical application, preparing students to develop impactful marketing campaigns and thrive in the ever-changing digital landscape.

Course Objectives 

1. Define and distinguish key concepts of digital marketing and its importance in todays business environment.
2. Create effective social media strategies and content plans that cater to specific audiences and platforms.
3. Produce engaging content in different formats and learn how to distribute and repurpose it effectively.
4. Gain practical experience with Google Ads, including setting up campaigns, selecting keywords, and writing ad copy.
5. Understand the fundamentals of influencer marketing and how to utilize user-generated content for brand engagement.
6. Analyze and interpret marketing analytics to evaluate campaign performance and refine strategies.
7. Discover how to establish a freelance business on platforms like Fiverr, including creating service listings and managing client relationships.

Career Scope of Basic Digital Marketing

1. Digital Marketing Specialist

Tasked with creating and implementing digital marketing strategies that encompass SEO, social media, and content marketing.

2. Social Media Manager

Responsible for overseeing a brands social media presence, implementing strategys social media channels, crafting engaging content, and analyzing metrics to boost audience interaction.

3. Content Writer

Develops compelling content for blogs, websites, and social media platforms, emphasizing storytelling and audience connection.

4. SEO Specialist

Enhances website content to boost search engine rankings and drive organic traffic.

5. PPC (Pay-Per-Click) Analyst

Oversees and evaluates paid advertising campaigns on platforms such as Google Ads and social media.

6. Email Marketing Coordinator

Creates and executes email marketing campaigns, focusing on managing subscriber lists and tracking performance.

7. Freelancer on Platforms like Fiverr

Provides digital marketing services, including social media management, content writing, and SEO consulting to clients worldwide.